Before acai berries, avocados, quinoa, kale and kombucha became trendy for their nutritional profiles, one particular superfood sparked the entire craze: noni. Meet John Wadsworth, the man who first discovered this powerful superfruit — the original superfood — and introduced it to the world. It was 25 years ago when John, a young food scientist and researcher, founded Morinda®, the company that first brought the healing power of noni to market with Tahitian Noni® Juice.
Today, we celebrate a new age for this pioneering entrepreneur and revolutionary product that created an entirely new category inside the health and wellness industry, with a unique video series that captures all the details. ‘John Wadsworth: Superfood Revolution’ is an intimate account of the inspiring noni story that provides an inside look at a tree-to-bottle journey that has truly come full circle a quarter century later.
In an ironic twist of fate, John’s former company, Morinda (now Noni by NewAge), has reunited with his current company, Zennoa® (makers of noni-based Nuka Hiva®), through a series of unexpected mergers with ARIIX® and NewAge, Inc. that are disrupting the direct-to-consumer, e-commerce and social retail industries, carving an unprecedented path to prominence and gaining international attention.
Known as the Father of Superfoods, John Wadsworth is now poised to proudly represent a broader, scientifically advanced, best-in-class portfolio of differentiated products that has expanded greatly because of a movement he helped pioneer. Because of John’s early work, the NewAge product range features other noted superfoods, superfruits and supernutrients — including Nutrifii™ Moa® and Moa 2, LIMU ORIGINAL®, BLU FROG® and BLU 2, just to name a few.
In many ways, it is because of his vision that our combined mission and product strategy with NewAge, Inc. is a reality today. This 3-part video series will shed a new light on the truly remarkable story of how superfoods came to be, and how John’s passion, dedication and perseverance has helped transform the lives of hundreds of thousands, if not millions, of people around the world.
“It’s one thing to live, and then it’s another thing to live with purpose — and I have a purpose, and that’s such a blessing in my life.”John Wadsworth, Founder of Noni, Morinda & Zennoa
Part 1: Discovering Noni
Part 2: The Father of Superfoods
Part 3: Designed Disruption
About NewAge, Inc. (Nasdaq: NBEV)
NewAge, Inc. is a Colorado-based organic and healthy products company dedicated to inspiring and educating consumers to “Live Healthy.” The company is the only omni-channel company with access to traditional retail, e-commerce, direct-to-consumer and other channels across more than 60 countries worldwide, with a network of over 250,000 exclusive independent product consultants around the globe. NewAge markets a portfolio of better-for-you products, including the brands Tahitian Noni®, TeMana®, TeOra™, ‘Nhanced™ and others. The company operates the websites newage.com and a number of other individual brand websites.
ARIIX is a Utah-based e-commerce and direct-to-consumer company with a network of more than 200,000 independent representatives. The ARIIX opportunity and brands are available in over 35 countries around the world. Founded in 2011, ARIIX has been one of the most disruptive and fastest-growing companies in the industry and reached No. 35 on the DSN Global 100 in 2020, up from No. 57 in 2019. The company has earned over 200 awards for its business practices and was recognized as one of the fastest-growing private companies in America.
Zennoa is an e-commerce and direct selling company founded in 2016 with its largest operations in Japan. “Zennoa” means “freedom, balance and peace,” and sells a portfolio of superfood-based dietary supplements, beverages and fermented foods. Zennoa was created by John Wadsworth and Kim Asay, also two of the original founders of Morinda (Noni by NewAge). Mr. Wadsworth is credited with building Tahitian Noni Juice into the original superfruit and helping to create the superfood category.
Florida-based LIMU is the category creator and global leader in Fucoidan-rich nutritional products and LIMU seaweed-based products and energy drinks. The company commercializes its portfolio via e-commerce and direct channels and has over 2,000 independent, third-party, unsolicited scientific research studies on its supernutrient, Fucoidan, available for public review on pubmed.gov.