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Le Point Features ARIIX exponential growth in Europe

NewAge, Inc., the organic and healthy products’ company intending to become the world’s leading social selling and distribution company, is delighted to announce that ARIIX has been featured on the French Newspaper Le Point website!

The article highlights the growth that the company has been experiencing through an interview with Icham Benallal, EMEA/CIS Area Director, and it shows how the digitalisation of the sector can help promote Network Marketing and make it expand rapidly.

Before the pandemic our distributors still worked online but occasionally organised physical events. But since the health crisis, we’ve made a total shift and they work only online. It was therefore necessary to shift the confidence of a physical sale to an online sale by adapting communication and exchanges. The pandemic has accelerated the transition and made network marketing a viable solution.

EMEA/CIS Area Director

Every month, the company has been offering training courses in which consultants specialised in the digital sector work directly with Representatives. The idea around it is providing them with tools that will help them work more efficiently, and therefore grow their business.

Icham also highlights that, “we want to keep our industry going because we’re proud of it. Notably for the opportunity and the high quality service we offer, but also and above all because it’s one of the few in the world to make no distinction between men and women. Indeed, regardless of gender, a Representative will receive exactly the same remuneration”.

About NewAge, Inc.

NewAge is a purpose-driven firm intending to become the world’s leading social selling and distribution company. The company commercialises a portfolio of organic and healthy products worldwide through primarily a direct route-to-market system, and competes in three major category platforms including health and wellness, inner and outer beauty, and nutrition and weight control — leading a network of more than 400,000 exclusive independent distributors and brand partners around the world. The company operates the websites,,,, and   

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