The world’s leading independent scientific laboratory in the field of analytical testing for banned substances in nutritional supplements has officially certified NewAge products.
Not one, not two, but 33 of NewAge’s world-class nutritional supplements have been added to the renowned Cologne List®, an initiative that protects consumers and athletes against the risk of contamination from banned substances and involuntary doping offenses caused by food supplements and sports nutrition.
Cologne List offers athletes protection and orientation in a non-transparent market with thousands of non-controlled products. Every year in Germany alone, around 10,000 new dietary supplements are registered with the responsible Federal Office for Consumer Protection and Food Safety (BVL), in addition to existing products.
An international study by the Institute for Biochemistry at the German Sport University Cologne in 2004, sponsored by the International Olympic Committee (IOC), revealed that around 15% of food supplements purchased in 13 different countries contained anabolic steroids that were not stated on the packaging. This created major concerns regarding product safety and purity around the globe not just for the every-day consumers, but for innumerable recreational and competitive athletes who consume supplements on a daily basis.
Since 2006, Cologne List has been offering companies the option of publishing analyses for anabolic steroids and stimulants conducted by an independent scientific laboratory, one of the world’s leading labs in the field of analytical testing for banned substances in nutritional supplements. This process ensures that every product published on the list meets rigorous testing requirements to verify they’re free from substances prohibited in competitive sports. With over 1,000 products (as of May 2020), Cologne List is the world’s largest information platform on the subject of food safety.
The following products have been tested and included on Cologne List:
- MOA I™ Pouches
- MOA II™ Pouches
- Day Pre-Meal Drops™
- Night Soothing Bedtime Drops™
- Power Boost™
- Beauty Boost™
- Giving Greens®
- LIMU ORIGINAL®
- BLU FROG®
- BLU FROG 2®
- Nuku Hiva™
- Go Time Energy™
- Core Care™
- ORIGINAL Wellness Shot™
- IMMUNITY Wellness Shot™
- SLEEP Wellness Shot™
- Tahitian Noni® Extra
- Tahitian Noni® Pure
- Tahitian Noni® MAX
- Shape Smoothie – Berry Flavor
- Shape Smoothie – Mango Flavor
“Because we understand the impact substances can have on our athletes, it is paramount that we create quality products that are not only beneficial, but free of any banned substances,”Deanna Latson, NewAge Chief Product Officer
For each and every step of our product development process, we meet or exceed rigorous testing standards. These standards highlight the supreme quality of our products, allowing you to rest assured — regardless of whether you are a professional athlete or a concerned individual — that NewAge products are effective, efficient, naturally healthy and scientifically-supported.